Your website redesign got deferred. Here's what to do instead.
The list you wrote when you built the case was probably three or four sections rather than a whole site, and there's a third option between getting the rebuild and waiting a year for it.
Most of this is written to be sent to somebody at a particular moment rather than found through a search, so if one of them is exactly your situation then that's not really a coincidence.
There's no newsletter to join and nothing gated behind a form, because a piece of writing that only works once you've handed over an email address usually wasn't worth the email address. If something here is useful then take it and go, and if you'd like a second opinion on your own site afterwards then that's what the last line of every one of these is for.
Between them they cover what most people are actually trying to work out, which is what the alternatives cost and whether they're being sold the right thing. There's also a page laying out the whole argument if you'd rather have it in one place.
The list you wrote when you built the case was probably three or four sections rather than a whole site, and there's a third option between getting the rebuild and waiting a year for it.
Real ranges for agencies, studios and freelancers, what genuinely moves the number, and how to work out whether you need the thing at all before anybody quotes you for it.
Why asking for a new website tends to get deferred, and what to put in the request instead so that saying no becomes harder than saying yes to some of it.
Each of these covers one part of a site, why it ended up in the shape it's in, and what to do about it whether or not you hire anybody.
Five services as bullet points tells a visitor what you sell without giving them any reason to want it, and it turns five routes into your site into five dead ends.
The question on a pricing page is never what a package includes, it's what you get for the extra fourteen pounds, and prose can't answer a comparison.
They don't prove anything happened, which is the only part your prospect is weighing up. The number that would fix it is usually already sitting in your reporting.
The section types in your editor aren't a limit of the platform, they're a decision somebody made years ago and nobody has revisited since.
A practical fortnight for anyone who has just taken over a site they didn't build, starting with the instruction not to tidy anything for two weeks.
The good news is that the portal is already yours, so what you're recovering is access and knowledge rather than the site itself, which lowers the stakes considerably.
A day rate is an estimate with your name written on the risk, and it quietly rewards slowness. There are jobs where it's the honest option, and most of what people buy isn't one of them. Includes the four questions worth asking anybody who quotes you, whether or not that's me.
I'll rebuild one section of it as a mockup and tell you honestly what I'd do with the rest, which is usually faster than working it out from first principles.
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