---
title: "Before and after: one section rebuilt | Genies-Lamp"
description: Three worked examples of rebuilding a single website section. Same words, same brand, same page. Plus a free rebuild of one section of your own site.
---

[![Genies-Lamp](https://www.genies-lamp.com/hubfs/Genies-Lamp-2.jpg)](https://www.genies-lamp.com/?hsLang=en)

- [Sections](https://www.genies-lamp.com/sections?hsLang=en)
- [Pricing](https://www.genies-lamp.com/pricing?hsLang=en)
- [Before & after](https://www.genies-lamp.com/before-and-after?hsLang=en)
- [Consultancy](https://www.genies-lamp.com/consultancy?hsLang=en)
- [Projects](https://www.genies-lamp.com/project-work?hsLang=en)
- [Writing](https://www.genies-lamp.com/writing?hsLang=en)

[Start a project](https://www.genies-lamp.com/start?hsLang=en)

Menu

- [Sections](https://www.genies-lamp.com/sections?hsLang=en)
- [Pricing](https://www.genies-lamp.com/pricing?hsLang=en)
- [Before & after](https://www.genies-lamp.com/before-and-after?hsLang=en)
- [Consultancy](https://www.genies-lamp.com/consultancy?hsLang=en)
- [Projects](https://www.genies-lamp.com/project-work?hsLang=en)
- [Writing](https://www.genies-lamp.com/writing?hsLang=en)

Before and after

# The same words. A different section.

Three examples of what section by section actually means in practice, where the copy and the brand and the rest of the page all stayed exactly as they were and only the one section changed.

[See yours rebuilt, free](https://www.genies-lamp.com/before-and-after#offer) [The examples](https://www.genies-lamp.com/before-and-after#examples)

Typical cost

£750 – £950

Typical time

5 working days

Redesign needed

None

Pages disturbed

None

## Straight answer before you scroll

These three are demonstrations rather than client work, and I've rebuilt the sections that go wrong on nearly every B2B site using the sort of content those sites actually have. The before versions aren't strawmen either, they're what a perfectly standard template gives you when somebody uses it properly.

When real client examples replace them, I'll say so plainly on this page.

Example one

## The services list

Five services as bullet points, because a bulleted list is one of the four layouts the template offered and five services had to go somewhere. It tells a visitor what you sell without doing anything at all to make them want it.

Type

Flexible

Price

£750

Time

5 days

Before

After

Before

### Our services

- Managed IT support
- Cloud and connectivity
- Cyber security
- Unified communications
- Mobile and IoT

[Read more about our services](https://www.genies-lamp.com/before-and-after#examples)

After

What we do

### Five services, one supplier, one bill

#### Managed IT support

UK-based engineers, 24/7, with a four-hour response you can hold us to.

See what's covered →

#### Cloud and connectivity

Leased lines, SD-WAN and cloud migration, designed as one network.

See what's covered →

#### Cyber security

Threat monitoring, Cyber Essentials, and the paperwork your insurer wants.

See what's covered →

Unified communications  ·  Mobile and IoT

- **Room for a reason.** Each service gets a line explaining why it matters, which a bullet point can't hold.
- **Every card links onward.** Five dead-end bullets became five routes deeper into the site.
- **A sixth service takes two minutes.** Your team adds it themselves, in the same editor they write blog posts in.

Example two

## The pricing page

Three packages described in three paragraphs, and nobody reads three paragraphs to work out which one they want, so they email to ask, or rather more often they don't bother.

Type

Flexible

Price

£950

Time

5 days

Before

After

Before

### Our packages

**Essential.** Our entry-level package includes remote monitoring, helpdesk access during business hours and monthly reporting. Suitable for smaller organisations with straightforward requirements. From £18 per user per month.

**Professional.** Everything in Essential, plus on-site support, 24/7 helpdesk coverage, patch management and a named account manager. Our most popular option for growing businesses. From £32 per user per month.

**Enterprise.** Everything in Professional, plus a dedicated engineer, a four-hour response SLA, quarterly strategy reviews and full security monitoring. From £54 per user per month.

After

Pricing

### Three packages. No hidden extras.

What's included Essential Professional Enterprise

Remote monitoring ✓✓✓

24/7 helpdesk ×✓✓

On-site support ×✓✓

Dedicated engineer ××✓

4-hour response SLA ××✓

Per user, per month £18£32£54

Most clients of your size choose **Professional**.

- **Comparable at a glance.** The question is never "what does Professional include?" — it's "what do I get for the extra £14?"
- **A recommendation.** Buyers want to be told which one is normal. The old version made them guess.
- **Prices change without a developer.** Every figure, tick and cross is a control your team can edit.

Example three

## The testimonial

A quote in italics with a name underneath it, which proves somebody was pleased without saying what actually happened, and what happened is the only part your prospect is genuinely weighing up.

Type

Flexible

Price

£850

Time

5 days

Before

After

Before

### What our clients say

> "The team have been fantastic from day one. Nothing is ever too much trouble and we'd happily recommend them to anyone looking for an IT partner."
> 
> — Operations Director, manufacturing client

After

Proof

### What changed after we took over

4 hrs

Average ticket resolution, down from two days

"Nothing is ever too much trouble."

Operations Director · Manufacturing, 240 staff

99.98%

Network uptime across 14 sites, 12 months running

"We stopped planning around outages."

IT Manager · Logistics, 9 depots

£41k

Annual saving after consolidating five suppliers

"One bill, one number to call."

Finance Director · Professional services

- **The result leads.** The number is the headline and the quote supports it, rather than the other way round.
- **Three beats one.** A single testimonial reads as the one happy client. Three reads as a pattern.
- **New wins go up the same week.** Add a fourth in two minutes, instead of putting it on next quarter's list.

The offer

## I'll rebuild one of yours. No charge.

Send me a page and I'll pick whichever section is doing the most damage, rebuild it properly and send you a mockup of how it could look, usually back with you inside a week.

There's nothing attached to it and no follow-up sequence waiting in the background, so if you like it then we talk about building it for real, and if you don't then you've lost an email and I've lost an evening.

[Send me a page](https://www.genies-lamp.com/start?hsLang=en)

The honest small print

One section

Not a page, not a site. I pick it unless you'd rather choose.

A mockup, not a build

You get an image of how it could look. Putting it on your site is the paid part.

Five at a time

This happens in evenings. When the queue is full, I'll tell you and give you a date.

Yours either way

Take the mockup to another developer if you want. It's genuinely free.

## Which section would you pick?

If you already know the answer then that's the one to send me, and if you don't then send the page anyway and I'll tell you which one I'd pick.

[Send me a page](https://www.genies-lamp.com/start?hsLang=en) [luke@genies-lamp.co.uk](mailto:luke@genies-lamp.co.uk)

Free · No obligation · Usually back within a week

[![Genies-Lamp](https://www.genies-lamp.com/hs-fs/hubfs/Lamp-icon-1.png?width=300&height=192&name=Lamp-icon-1.png)](https://www.genies-lamp.com/?hsLang=en)

Better HubSpot websites, one section at a time. Plus consultancy and project work for UK B2B teams.

## Services

- [Website sections](https://www.genies-lamp.com/sections?hsLang=en)
- [Custom modules](https://www.genies-lamp.com/custom-hubspot-modules?hsLang=en)
- [Pricing](https://www.genies-lamp.com/pricing?hsLang=en)
- [Before and after](https://www.genies-lamp.com/before-and-after?hsLang=en)
- [Consultancy](https://www.genies-lamp.com/consultancy?hsLang=en)
- [Project work](https://www.genies-lamp.com/project-work?hsLang=en)

## Company

- [About](https://www.genies-lamp.com/about?hsLang=en)
- [Writing](https://www.genies-lamp.com/writing?hsLang=en)
- [Start a project](https://www.genies-lamp.com/start?hsLang=en)
- [Privacy](https://www.genies-lamp.com/privacy?hsLang=en)

## Contact

- [luke@genies-lamp.co.uk](mailto:luke@genies-lamp.co.uk)
- [LinkedIn](https://www.linkedin.com/)

© 2026 Genies-Lamp. West Sussex. HubSpot strategy × AI engineering

```json
{
  "@context" : "https://schema.org",
  "@id" : "/#organisation",
  "@type" : "ProfessionalService",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "GB",
    "addressRegion" : "West Sussex"
  },
  "areaServed" : {
    "@type" : "Country",
    "name" : "United Kingdom"
  },
  "email" : "luke@genies-lamp.co.uk",
  "founder" : {
    "@type" : "Person",
    "knowsAbout" : [ "HubSpot CMS", "B2B marketing", "web development", "marketing operations" ],
    "name" : "Luke Beresford-Ward"
  },
  "name" : "Genies-Lamp",
  "priceRange" : "££",
  "telephone" : "+44-7957-342271",
  "url" : ""
}
```